About us

Established in 2012

RUGCEL WINCH has led the winching industry with unmatched engineering and innovation. Known for quality and durability, we serve recreation, recovery, industrial, utility, and military needs.

We understand that winching isn't always a casual experience and your winch may be your lifeline out of danger. Our product development team uses real customer feedback to continually improve and expand our lineup of winches.

No matter the winching scenario, we have a winch up for any task. You will be prepared, because you can count on RUGCEL WINCH.